SQL Mantra Tools - Privacy Policy

How we use your information

This privacy notice tells you what to expect when SQL Mantra Tools collects personal information. It applies to information we collect about:

• People request our software and services;
• Visitors to our websites;
• Surveys on our blog;
• People who use our services, eg who use our support services or subscribe to our products or newsletter;
• People who notify or register under data protection legislation;

Visitors to our websites

When someone visits our website, we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Use of cookies

You can read more about how we use cookies on our Cookies Policy page.

Search engine

Search queries and results are logged anonymously to help us improve our website and search functionality. No user-specific data is collected by either SQL Mantra Tools or any third party.

E-newsletter

We gather statistics around email opening and clicks using industry standard technologies including clear gifs to help us monitor and improve our e-newsletter.

People who call our Telephone Line

When you call the SQL Mantra Tools Telephone Line we collect Calling Line Identification (CLI) information. We use this information to help improve its efficiency and effectiveness.

People who email us

We use Microsoft Office, and use Transport Layer Security (TLS) to encrypt and protect email traffic. If your email service does not support TLS, you should be aware that any emails we send or receive may not be protected in transit.
We will also monitor any emails sent to us, including file attachments, for viruses or malicious software. Please be aware that you have a responsibility to ensure that any email you send is within the bounds of the law.

People who use SQL Mantra Tools services

SQL Mantra Tools does not offer software and services to the general public. We provide software and services only to businesses. When businesses communicate with us, or request to procure our software or services, they are asked to provide the contact details of a relevant member of staff. We have to hold the details of the people who have requested the software and service in order to provide it. However, we only use these details to provide the software and service the person has requested.

Explanation of Personal Data Use

By subscribing to our Performance Insights product, you consent to the display of your Business Central usernames to portal users authorized by you. As part of Performance Insights functionality, you also consent to authorized portal users viewing, filtering, printing, and exporting the Business Central usernames involved in various performance incidents, along with related performance metrics. You have the right to revoke the use of Business Central usernames, either partially or fully, in writing. Please email your request to sales@SQLMantraTools.com.

Telemetry and Application Performance Monitoring (Performance Insights for Business Central 365)

To monitor performance of your Business Central system, our Performance Insights product processes diagnostic data. This includes mapping your Business Central User Name to an internal Telemetry User ID within the performance dashboard.

• Purpose: This mapping allows your authorized portal users to display, filter, and troubleshoot application performance metrics, system latency, or system incidents down to specific Business Central user initiated actions.
• Access and Visibility: This data is securely containerized by tenant. The mapping between a real world Business Central User Name and its corresponding Telemetry ID is strictly private. It is only visible to your organization or your explicitly authorized portal users. It is never exposed to third parties or other organizations.
• Data Retention and Location: SQL Mantra Tools does not permanently retain these telemetry logs. Telemetry data is held and accessible securely within the Microsoft Azure platform for a rolling period of 30 days, after which it is automatically purged. This 30-day period applies specifically to the performance telemetry described above and does not apply to Historic AI Analysis (the diagnostic recommendations generated at your request via "Ask AI for Fix"), which may be retained for a longer period as necessary to support ongoing historical performance comparison, and does not itself contain personal data.
• Data Processing Limits: This system telemetry is utilized solely for technical performance optimization and diagnostic troubleshooting. It is never used for user profiling, tracking across unrelated applications, or marketing tracking.

People who register under the Data Protection Act 2018 / UK GDPR

Where businesses or sole traders are required by law to register or provide details to the Information Commissioner's Office (ICO), SQL Mantra Tools compiles relevant data into necessary regulatory registers. SQL Mantra Tools is the data controller for the personal information you provide during our business processes unless otherwise stated. If you have any queries about how we handle your information please contact us at sales@SQLMantraTools.com.

What will we do with the information you provide to us?

All of the information you provide during the process will only be used for the purpose of providing our software and services, or to fulfil legal or regulatory requirements if necessary.
We will not share any of the information you provide with any third parties for marketing purposes or store any of your information outside of the United Kingdom or European Economic Area (EEA). The information you provide will be held securely by us and/or our data processors whether the information is in electronic or physical format.
We will use the contact details you provide to us to contact you to process your request for software and services.

What information do we ask for, and why?

We do not collect more information than we need to fulfil our stated purposes and will not retain it for longer than is necessary.

How long is the information retained for?

Except where otherwise specified (such as transient telemetry logs), personal information provided to us will be retained by us during the use of our software and service plus 7 years following the end of it to comply with our legal and accounting obligations.

Your rights

Under the Data Protection Act 2018 and the UK GDPR, you have rights as an individual which you can exercise in relation to the information we hold about you, including the right to access, rectify, or request erasure of your personal data.

Complaints or queries

SQL Mantra Tools will always aim to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate. We would also welcome any suggestions for improving our procedures.
This privacy notice was drafted with brevity and clarity in mind. It does not provide exhaustive detail of all aspects of SQL Mantra Tools’ collection and use of personal information. However, we are happy to provide any additional information or explanation needed. Any requests for this should be sent to the address below.
If you want to make a complaint about the way we have processed your personal information, you can contact the Information Commissioner's Office at www.ico.org.uk, the statutory body which oversees data protection law in the UK.

Access to personal information

SQL Mantra Tools tries to be as open as it can be in terms of giving people access to their personal information. Individuals can find out if we hold any personal information by making a ‘subject access request’ under data protection legislation. If we do hold information about you we will:

• Give you a description of it;
• Tell you why we are holding it;
• Tell you who it could be disclosed to; and
• Let you have a copy of the information in an intelligible form.

To make a request to SQL Mantra Tools for any personal information we may hold you need to put the request in writing addressing it to our "Data Protection Officer" to the address provided below.
If you agree, we will try to deal with your request informally, for example by providing you with the specific information you need over the telephone.
If we do hold information about you, you can ask us to correct any mistakes by, once again, contacting the "Data Protection Officer".

Changes to this privacy notice

We keep our privacy notice under regular review. This privacy notice was last updated on 21 September 2026.

How to contact us

If you want to request information about our privacy policy you can email us to sales@SQLMantraTools.com or write to:
Data Protection Officer
RSM Softwares LTD
167-169 Great Portland Street
London W1W 5PF
United Kingdom